
1st Week Collections
Nizam------------------- 7 CRORES 15 LAKHS
Ceded------------------- 4 CRORES 98 LAKHS
Guntur------------------ 1 CRORE 90 LAKHS
Krishna------------------ 1 CRORE 26 LAKHS
West Godavari----------- 1 CRORE 24 LAKHS
Nellore------------------- 1 CRORE 4 LAKHS
East Godavari------------ 1 CRORE 5 LAKHS
Vizag--------------------- 1 CRORE 70 LAKHS
Karnataka---------------- 1 CRORE 50 LAKHS
Orissa & North India----- 20 LAKHS
OVERSEAS-------------- 2 CRORES 50 LAKHS
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TOTAL : 24 CRORES 52 LAKHS
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2 Week Share all over
Nizam ----------------- 11.20 crores
Ceded ----------------- 7.09 crores
Vizag ----------------- 2.30 crores
Guntur ---------------- 2.80 crores
East Godavari --------- 1.73 crores
West Godavari --------- 1.83 crores
Nellore --------------- 1.50 crores
Krishna --------------- 1.91 crores
overseas -------------- 4.50 crores
karanataka ------------ 2.50 crores
other areas ----------- 40 lakhs
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TOTAL ------------------ 37.76 Crores Share
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3 Weeks Share
Nizam---------------- 14,75,00,000
Ceded---------------- 8,18,00,000
Vizag ---------------- 2,98,78,755
Guntur--------------- 3,47,24,291
East Godavari-------- 2,30,82,393
West Godavari------- 2,49,55,645
Nellore--------------- 1,87,31,777
Krishna--------------- 2,47,91,769
Karnataka------------ 2,80,00,000
North India----------- 48,00,000
Overseas-------------- 4,90,00,000
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Total Share --------- 46.72 Crores
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Magadheera All Time Record - 46.72 Crores Share All Over in just 3 weeks
Kotha Bangaru Lokam Copied Scenes
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8.27.2009
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Exclusive: Magadheera's Collections |
8.26.2009
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Magadheera's Extravaganza Graphics |
The mania creating by Magadheera is no need to say. Within three weeks it broke all the records of Telugu film industry including the previous record by Pokiri. In this regard "animationxpress" wrote a fantastic article describing the graphics and VFX work done in the movie. Here is the link for original article.
The latest Telugu blockbuster by Director Rajamouli, ‘Magadheera’ starring Ram Charan Tej and Kajal Agarwal has over 63 minutes of enthralling VFX work done by Prasad EFX from its Hyderabad and Chennai facilities.
Produced by Allu Aravind’s Geeta Arts, ‘Magadheera’ has over 890 VFX shots that took nearly one year and 10000 man days to complete. The scope of work included animation, 3D tracking, digital matt backgrounds, complicated rope removals and compositing. The arena sequence is a must see, involving some of the most complicated amalgamation of stunts and graphics.
Majority of the shots in the film were shot against blue mattes and composited using computer generated background layers.
Most of the 3D shots done for the film involved 3D tracking. Especially the Arena/Stadium sequence, required lot of pre- viz. Lot of technical details were collected during the shoot which included tracker point distance, camera angles, lenses used, distortions if any etc. All these put together helped the technicians in the studio to get live footage perfectly matched with the CG elements.
Speaking to AnimationXpress.com Prasad EFX DI & VFX Executive Producer Hima Kumar said “The technical contribution of the Director and Cinematographer in the VFX shots was of great help in this mega project. The 3D model for a very complicated arena sequence was done by Adel Adeli, the lighting, crowd animation, and the pipeline was done by Pete Draper while Kamalakannan was the coordinator for this sequence. The excellent team work is reflected in this wonderful sequence which is a highlight of the film”.
The Helicopter sequence was entirely shot using a helicopter dummy which looked almost real but without blades. The rotor blades were modeled and animated in 3D and composited on the live footage. Work was done even on the extremely minute details like the shadows of the blades falling on the helicopter body. The dummy helicopter was moved in the air using industrial cranes and the wires and cranes were removed additionally in the post production. The background plates (arial shots) for the helicopter shots were separately shot using a real helicopter
In this sequence the water force was created in CG to show the hero getting sucked into the water pipe which was taken in a separate layer. The lighting rays were also worked upon to give the right feel. Also all the leaves and fishes were created in CG to give a natural look to the scene.The Aghora's Cave establishing shot was entirely CG including the fire inside.

The matte’s for the entire Bhairava Kona climax sequence involved blue matte shots, set extensions and effects.
The “Bangaru kodipetta” song had “Live to 3D and 3D to Live” shot in it. The hero freezes from live to a stone character and later energies out of that stone structure live. It involved replacing the live hero and background artists with 3D models, 3D tracking modeling and texturing was a challenging job.
3.22.2008
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SENTHIL KUMAR |

Young and talented cinematographer K K Senthil Kumar burst on to the Telugu cinema map with a bang. His first film, Aithey, had not only critically appreciated and brought laurels to everyone involved in the film but also brought special recognition for its cinematographer. Sye, Chatrapathi, Ashok ,Yamadonga etc. Today, he is most sought after cinematographer in Telugu film industry and also one of the busiest. After Madhu Ambat, he is the only FTII graduated working cinematographer in Tollywood.
TO SEE AN INTERVIEW WITH SENTHIL KUMAR CLICK HERE
Filmography
Cinematographer:
1. 50 Lakh (2007) (as Senthil Kumar K. K.)
2. Yamadonga (2007)
3. Ashok (2006)
4. Chatrapathi (2005)
5. Sye (2004)
6. Aithe (2003)
Producer:
1. I Am Famous (2007) (co-producer)



