Early Tollywood: S S RAJAMOULI

9.22.2009

Krishna Vamsi's MAHATMA Audio Release Function - Coverage

Music of Mahatma movie was launched today at a function organized in Novotel hotel on the night of 21 September. Tushar Gandhi (great-grandson of Mahatma Gandhi), Mohan Babu, Nagarjuna, Venkatesh, Ravi Teja, Nagababu, Allu Arjun, Tarun, SS Rajamouli, Charmme, Allu Arvind, Achi Reddy, Muthyala Subbaiah and Tammareddy Bharadwaja attended the function along with the cast and crew members.

Vijay Anthony scored music in this 100th movie of Srikanth. CR Manohar produces it in the direction of Krishna Vamsi. Supreme music bought the audio rights.

Mohan Babu launched the new logo of Supreme music on this eve.

Tushar Gandhi launched audio and gave the first unit to Mohan Babu.

I am obsessed with Gandhi since childhood - Sirivennela
Speaking on the occasion Sirivennela said, "I asked Krishna Vamsi why he tends to make these kind of movies. I think he doesn't belong to the herd to churn out commercial movies. He has shown the new dimension of Mahatma Gandhi in this movie. A normal human being has it in to become a Mahatma. Krishna Vamsi narrated this point in a convincing manner. Mahatma Gandhi written a book called 'My Experience with the Truth'. Krishna Vamsi's Mahatma encompasses the gist of that book. Vijay Anthony was a sound engineer and sound mixing specialist before becoming the music director. And I am glad that he composed songs in such a way that music never dominated the lyrics. I am shocked at the intensity of dialogues written by Paruchuri brothers. Balu song a vital song that is penned by me. I am obsessed with Gandhi since my childhood. I am feeling fortunate to pen a song on him. The entire Gandhi's gist is encompassed in that 3 minute song. Srikanth gave a superb performance."

Srikanth is ajatha satruvu - Mohan Babu
Mohan Babu said, "Srikanth is a good actor and we acted together in a movie tiled Tappuchesi Pappu Koodu. Srikanth is also a good human being and he has no enemies. He never speaks ill about others. I am always fascinated by Krishna Vamsi's work and I wish that he would give a role to me in his movies. I wish that Srikanth's 100th film will run for 100 days."

Venkatesh said, "I worked with Srikanth for three movies - Kondapalli Raja, Abbai Garu and Sankranthi. Srikanth is the only hero in this industry who is friend to everybody. From the trailers, i made out that Mahatma is an intense movie and I am sure that it will become a big hit."

Tammareddy Bharadwaja said that Krishna Vamsi is the director whose films reflect Telugutanam after Bapu's.

I would runaway from directing films like Mahatma - SS Rajamouli
SS Rajamouli said, "I met Krishna Vamsi when he came to meet Gangaraju Gunnam at his house. I was working as an assistant director at that time. Krishna Vamsi delivered Gulabi and he was working on the script of Ninne Pelladatha. At that time he asked me to pen dialogues for Ninne Pelladatha movie. I was really surprised at his guts of offering a struggling assistant director to pen dialogues for such a big star's movie. If somebody asks me to direct a subject of Mahatma movie, I would runaway. But Krishna Vamsi is such a director who loves to make meaningful movies."

Allu Arjun said, "I had become more patriotic after watching Krishna Vamsi's Khadgam. My favorite movie of Srikanth is Operation Duryodhana. Srikanth is the only hero in Telugu film industry whom I call as Annayya."

A film like Mahatma should be encouraged - Tushar Gandhi
Tushar Gandhi said, "Initially I was skeptical about Mahatma movie because lots of people tried to contact me for various films made on Mahatma in the past. Lots of unnecessary liberties were taken. When these people contacted me, I asked them to send me the synopsis. I was surprised after reading it. Bapu always believed that even if there is some percentage of goodness in a human being it can be cultivated to drive out all other evil forces. Bapu always believed in the power of change. A film like Mahatma should be encouraged because it it communicates the principles of Mahatma in a language that a common man could understand."

Music director Vijay Anthony who is basically a Tamilian surprised everybody by speaking in complete Telugu. He said that he understood the potential of Mahatma when he was doing re-recording. He expressed his confidence over the commercial success of the movie.

Entire credit of Mahatma should go to Krishna Vamsi - Srikanth
Srikanth said, "I am very happy today. It was Ramoji Rao who encouraged me into films with Peoples Encounter. Tammareddy Bharadwaja made me hero with 1/2 movie. Rama Naidu gave a hit to me as hero with Taj Mahal movie. SV Krishna Reddy and EVV consistently cast me as hero in their movies. I would like to thank all the people who supported me throughout the journey. I am proud of doing Krishna Vamsi's Mahatma. The entire credit of Mahatma should go to Krishna Vamsi. It is a huge budgeted film and my friend Manohar came forward to produce it against all odds. I also want to thank my brother Anil for helping me."

Krishna Vamsi concluded it by saying that Srikanth is his friend for the past 17 years and Mahatma is going to be a memorable gift to him.

9.01.2009

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Magadheera's Mania Hit Hard at Bangalore PVR

8.27.2009

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Exclusive: Magadheera's Collections

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Exclusive: Magadheera's Industry Records

8.26.2009

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Magadheera's Extravaganza Graphics

The mania creating by Magadheera is no need to say. Within three weeks it broke all the records of Telugu film industry including the previous record by Pokiri. In this regard "animationxpress" wrote a fantastic article describing the graphics and VFX work done in the movie. Here is the link for original article.

The latest Telugu blockbuster by Director Rajamouli, ‘Magadheera’ starring Ram Charan Tej and Kajal Agarwal has over 63 minutes of enthralling VFX work done by Prasad EFX from its Hyderabad and Chennai facilities.

Produced by Allu Aravind’s Geeta Arts, ‘Magadheera’ has over 890 VFX shots that took nearly one year and 10000 man days to complete. The scope of work included animation, 3D tracking, digital matt backgrounds, complicated rope removals and compositing. The arena sequence is a must see, involving some of the most complicated amalgamation of stunts and graphics.

Majority of the shots in the film were shot against blue mattes and composited using computer generated background layers.

Most of the 3D shots done for the film involved 3D tracking. Especially the Arena/Stadium sequence, required lot of pre- viz. Lot of technical details were collected during the shoot which included tracker point distance, camera angles, lenses used, distortions if any etc. All these put together helped the technicians in the studio to get live footage perfectly matched with the CG elements.

Speaking to AnimationXpress.com Prasad EFX DI & VFX Executive Producer Hima Kumar said “The technical contribution of the Director and Cinematographer in the VFX shots was of great help in this mega project. The 3D model for a very complicated arena sequence was done by Adel Adeli, the lighting, crowd animation, and the pipeline was done by Pete Draper while Kamalakannan was the coordinator for this sequence. The excellent team work is reflected in this wonderful sequence which is a highlight of the film”.

The Helicopter sequence was entirely shot using a helicopter dummy which looked almost real but without blades. The rotor blades were modeled and animated in 3D and composited on the live footage. Work was done even on the extremely minute details like the shadows of the blades falling on the helicopter body. The dummy helicopter was moved in the air using industrial cranes and the wires and cranes were removed additionally in the post production. The background plates (arial shots) for the helicopter shots were separately shot using a real helicopter

In this sequence the water force was created in CG to show the hero getting sucked into the water pipe which was taken in a separate layer. The lighting rays were also worked upon to give the right feel. Also all the leaves and fishes were created in CG to give a natural look to the scene.The Aghora's Cave establishing shot was entirely CG including the fire inside.

The matte’s for the entire Bhairava Kona climax sequence involved blue matte shots, set extensions and effects.

The “Bangaru kodipetta” song had “Live to 3D and 3D to Live” shot in it. The hero freezes from live to a stone character and later energies out of that stone structure live. It involved replacing the live hero and background artists with 3D models, 3D tracking modeling and texturing was a challenging job.